Maturita topic 19, general part, at Cambridge B2 First level. The specific part of this topic is Ways of Electronic Communication, Rules for Designing Webpages.
What to talk about
- types of media – press, radio, TV, the internet, social media
- where you get news and information from
- the role of the media – informing, entertaining, influencing, advertising
- fake news, disinformation and media literacy
- how communication has changed – from letters to messaging apps
Model answer
The media are all the ways information reaches large numbers of people. Traditional mass media include the press – newspapers and magazines – radio and television. Today the most important medium is the internet, with news websites, video platforms like YouTube, podcasts and social media.
The media have several roles. They inform us about what is happening in the world, they entertain us, they educate, and they also influence our opinions. That’s why free and independent media are so important in a democracy – journalists should be able to criticise politicians and uncover scandals. Most media also depend on advertising, which is how many websites and apps can be “free” – in fact we pay with our attention and our data.
Personally, I hardly ever read printed newspapers or watch TV news. I get most of my information online – from news websites, from YouTube and, to be honest, from social media. The problem is that on social media anybody can publish anything, and fake news and disinformation spread very fast, because shocking stories get more clicks and shares. The algorithms also show us mainly content we agree with, so we can end up in a filter bubble. That’s why media literacy is so important: we should check who wrote an article, look for the original source, compare several sources and be careful about headlines that sound too dramatic – so-called clickbait.
Communication between people has changed enormously too. My grandparents wrote letters and had one telephone at home; today we send messages, voice messages and photos instantly, make video calls with people on the other side of the world and work in online teams. It’s fast and practical, but sometimes I feel that we’ve forgotten how to talk to each other face to face. I think the key is to use technology wisely – as a tool, not as a replacement for real relationships.
Vocabulary
| English | Česky |
|---|---|
| the media / mass media / medium | média / masmédia / médium |
| the press / newspaper / magazine | tisk / noviny / časopis |
| tabloid / quality newspaper | bulvární deník / seriózní noviny |
| headline / article / column | titulek / článek / sloupek |
| journalist / reporter / editor | novinář / reportér / redaktor |
| broadcast / to broadcast | vysílání / vysílat |
| channel / programme / show | kanál / pořad / show |
| the news / news bulletin | zprávy / zpravodajství |
| commercial / advertisement (ad) | reklama (v TV) / inzerát, reklama |
| public service broadcaster | veřejnoprávní médium |
| podcast / influencer | podcast / influencer |
| to post / to share / to like | zveřejnit / sdílet / dát lajk |
| to go viral | stát se virálním |
| fake news / disinformation | falešné zprávy / dezinformace |
| clickbait | návnada na kliknutí |
| reliable / trustworthy source | spolehlivý / důvěryhodný zdroj |
| to check the facts / fact-checking | ověřovat fakta |
| filter bubble / echo chamber | filtrační bublina / ozvěnová komora |
| algorithm | algoritmus |
| media literacy | mediální gramotnost |
| freedom of speech / censorship | svoboda slova / cenzura |
| privacy / personal data | soukromí / osobní údaje |
| to keep in touch / to communicate | udržovat kontakt / komunikovat |
| face to face | tváří v tvář, osobně |
Grammar worth showing
- reported speech: The article said that prices would rise. The minister claimed he hadn’t known.
- passive with reporting verbs: It is said that… / He is believed to be…
- modal verbs for speculation: This story might be fake. It can’t be true.
Useful phrases
- I usually get my news from…
- I tend to trust… more than…, because…
- The danger is that…
- Before sharing something, I always…
- It’s hard to tell whether…
Speaking practice
Part 1 – about you
| Question | Hint |
|---|---|
| Where do you get your news from? | websites, apps, social media, TV – how often |
| Which social media do you use and why? | purpose, time spent |
| How do you usually communicate with your friends? | messaging, calls, meeting in person |
| Have you ever believed a piece of fake news? | what happened, how you found out |
Part 3 / 4 – discussion
| Question | Hint |
|---|---|
| What is the role of the media in a democracy? | information, control of power, free speech |
| How can we recognise fake news? | source, author, date, other sources, emotional headlines, fact-checking websites |
| Should social media be regulated? | protection from hate and disinformation vs. censorship |
| Has technology made communication better or worse? | speed, distance vs. superficial contact, less face-to-face talking |
| What rules should a good website follow? | link to the specific part – structure, design, responsiveness, accessibility |